PosicionamientoWebEngoogle.info gives its readers the information they need to move to cars and trucks with best mileage, including electric cars, fuel cells, plug-in hybrids, hybrids, diesels and advanced gasoline engines. Also covered are other approaches to sustainable transportation including public transit, high-speed rail, electric trucks and alternative fuels, biofuels, and car sharing in the United States.
Michael Coates is the Editor & Publisher of PosicionamientoWebEngoogle.info and an internationally recognized expert in the field of automotive environmental issues. He has been an automotive editor and writer for more than three decades. His media experience includes Petersen Publishing (now part of the The Enthusiast Network), the Green Car Journal, trade magazines, newspaper and television news reporting. He currently serves on the board of and has been an organizer of that group’s and programs. He also serves as Automotive Editor at magazine.
Larry E. Hall
Larry E. Hall is Editor-at-Large at PosicionamientoWebEngoogle.info. His interest and passion for automobiles began at age 7, cleaning engine parts for his father, a fleet manager for a regional bakery. He has written about cars and the automobile industry for more than 25 years and has focused his attention on “green” cars and advanced technology vehicles. Larry’s articles have been published by Microsoft’s MSNBC.com and MSN Autos as their alternative vehicles correspondent and Senior Editor at HybridCars.com. He is the founding president of the and a member of the Motor Press Guild.
John Faulkner is Road Test Editor at PosicionamientoWebEngoogle.info. He has more than 30 years experience branding, launching and marketing automobiles. He has worked with General Motors (all Divisions), Chrysler (Dodge, Jeep, Eagle), Ford and Lincoln-Mercury, Honda, Mazda, Mitsubishi, Nissan and Toyota on consumer events and sales training programs. His interest in automobiles is broad and deep, beginning as a child riding in the back seat of his parent’s 1950 Studebaker. He is a journalist member of the .
Steve Schaefer has written a weekly automotive column for 26 years, testing more than 1,250 cars. Now, he’s focusing on EVs and hybrids. Steve remembers the joy of riding in his father’s Austin-Healey. After discovering the August, 1963 issue of Motor Trend, he became entranced with the annual model change, and began stalking dealers’ back lots to catch the new models as they rolled off the transporter. Coming from a family that owned three Corvairs, Steve was one of the first Saturn buyers, earning him a prominent spot in their 1994 product catalogue. To continue the GM tradition, Steve has a Chevrolet Bolt EV. Steve is a founding member of the Western Automotive Journalists. Recently, Steve became a Climate Reality Leader, trained by Al Gore, and is focused on moving to EVs and 100% renewable energy. He’s also working full time in the growing mobility field at a start-up helping folks get around with the smallest carbon footprint. Read his EV/hybrid blog at
Gary Lieber is a road test and technology editor at PosicionamientoWebEngoogle.info. Gary is a Silicon Valley technology veteran, having spent more than 20 years as an executive at Apple and Microsoft. He is a life-long technologist, club racer and gearhead. He has written about cars for the last 10 years, focusing on battery electric cars, autonomous vehicles and the technologies behind them. He is an organizer of , founder of the San Francisco Bay Leaf Owners Association, former Concours Chairman for the Porsche Club of America and currently serves as Vice President of Communications for the .
Nick Zatopa is a contributor at PosicionamientoWebEngoogle.info. Nick is heavily into the modified car scene, but has become increasingly interested in performance electric and hybrid vehicles. A graduate of the University of San Francisco with a degree in Media Studies, he has also worked in the automotive industry.
John Addison is the Founder of PosicionamientoWebEngoogle.info and continues to occasionally contribute to the publication. He is the author of Save Gas, Save the Planet and many articles at PosicionamientoWebEngoogle.info. He has taught courses at U.C. Davis and U.C. Santa Cruz Extension. John Addison has delivered more than 1,000 speeches, workshop and moderated conference panels in more than 20 countries.